Services

PCL’s Consulting services

PCL consulting provides research and analysis that offers clients ready solutions to their problems. Our consulting services span markets and consumers in various sectors including health, environmental areas. We have experience in diverse fieldwork and analysis of primary research data for both public and private sectors. Our consulting services comprise three main fronts:

1. 1. Research-based consulting
2. 2. Management consulting
3. 3. Strategic consulting

PCL’s Research-based Consulting

PCL’s research-based consulting confers insightful and fully actionable plan with alternative strategies and differs from traditional market research by focusing on the steps as shown below:

1. 1. Focusses on germane business questions
2. 2. Presents ready-to-use findings backed by solid data
3. 3. Research seeks oddities and insights (e.g., through scenario methods)
4. 4. Involves both expert researchers and great marketers
5. 5. Integrates different methods and formats to solve problems

Through this, PCL helps clients understand and grow markets along all stages of the marketing continuum

Marketing Research Consulting

A subsidiary of our research-based consulting is Marketing Research Consulting. PCL provides marketing research and results-focused consulting designed to grow products, brands, and businesses. Here too, our approach focuses squarely on the client’s business needs. PCL is experienced with a wide range of marketing research methods. We design our research projects to use methods that are appropriate for the client’s needs, culture, and learning style. Our marketing research expertise spans:

• • Brand Management Research: including Brand Awareness, Attitudes, and Usage (A&U), Brand Image (Equity, Loyalty, and Positioning), Brand Tracking
• • Advertising and Communications Research: including Ad, Concept, Copy, and Design Testing
• • Customer Experience Research: including Customer Loyalty, Retention, and Lifetime Value (CLV)
• • Market Analysis: including Market Sizing, Segmentation and Pricing Optimization

Management Consulting

PCL consultants work with businesses to improve their performance by providing expert advice to solve problems and encourage growth. We work with businesses across a wide range of sectors, including business strategy, finance, health and marketing, across both public and private sectors. We help our clients improve their practices and efficiency through auditing current procedures, devising avenues for improvement, and formulating action plans for implementation. This is done through a series of steps:

Strategic Consulting

PCL works with clients to develop strategic plans that focus resources on opportunities that are most likely to generate profitable growth in a dynamic, uncertain environment. Most mainstream strategic planning processes lack the flexibility and openness that allows for responsiveness and improvisation that is needed in today’s dynamic, complex and volatile world. At PCL, we hold that only open and creative strategic thinking will lead to the emergence of those innovative strategies that lay the basis for superior performance. Thus, we implement a process that combines the flexibility and openness typical of strategic thinking with the clear frameworks and application-orientation of strategic planning.

Working across private and public sectors, we apply a scenario-based approach to strategic planning that builds on the strengths of traditional scenario planning, i.e. its open and creative approach that considers multiple strategy options and takes multiple perspectives into account, whilst offering a systematic process to scenario creation that is built on specific management tools and thus easy to implement. Our scenario-based approach to strategic planning leads to the formulation of a core strategy which is complemented by several strategic options that are derived from different strategic scenarios.

PCL’s strategy consultants advise organisations and state corporations on high-level decisions in an unbiased fashion, using deep industry knowledge to deliver the best results. We work on a wide range of issues, all with some bearing on the important decisions that are vital to the future of the company or corporation. We devote ourselves entirely to the question at hand, to help our clients achieve their goals.

For close to a decade PCL has provided research-grounded insight to industry leaders and state corporations. We specialise in identifying strategic market opportunities, working with our clients to develop optimal strategies to maximise success in service delivery, customer satisfaction and retention. Our work is both insightful and actionable. Our approach is collaborative and designed to help our clients reach their full market potential.

For more information about what PCL can do for you, please contact us directly.

Our contact details are available HERE